What's in a logo? : the impact of complex visual cues in equity crowdfunding
Year of publication: |
January 2019
|
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Authors: | Mahmood, Ammara ; Luffarelli, Jonathan ; Mukesh, Mudra |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 34.2019, 1, p. 41-62
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Subject: | Crowdfunding | Heuristics | Logo design | Processing fluency | Visual complexity | Visual cues | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Wahrnehmung | Perception | Markenimage | Brand image |
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