What's in a name? : Advertising and the concept of brands
Year of publication: |
2003 ; 2. ed.
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Authors: | Jones, John Philip ; Slater, Jan S. |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Werbung | Warenzeichen | Markenartikel |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Herp, Thomas, (1982)
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Zeichen, Warenzeichen, Marken : Kulturgeschichte und Werbewert graphischer Zeichen
Meldau, Robert, (1967)
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Brand news : wie Namen zu Markennamen werden
Gotta, Manfred, (1988)
- More ...
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What's in a Name? : Advertising and the Concept of Brands
Jones, David M., (2014)
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Keynes's vision : why the Great Depression did not return
Jones, John Philip, (2008)
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How clients can improve their advertising by improving their decision-making
Jones, John Philip, (2003)
- More ...