What's in a name? : provident, the people's bank and the regulation of brand identity
Liz McFall
| Year of publication: |
2017
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|---|---|
| Authors: | McFall, Liz |
| Published in: |
The Routledge companion to banking regulation and reform. - London and New York, NY : Routledge, ISBN 978-0-415-85593-8. - 2017, p. 55-73
|
| Subject: | Bankgeschäft | Banking services | Wirtschaftsgeschichte | Economic history | Markentreue | Brand loyalty | Privatkundengeschäft | Personal banking | Textilindustrie | Textile industry | Großbritannien | United Kingdom | 1880-1954 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011554311