What's in it for me? Capital, value and co-creation practices
Year of publication: |
February 2017
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Authors: | Lombardo, Sebastiano ; Cabiddu, Francesca |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 61.2017, p. 155-169
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Subject: | Service provider–customer interaction practices | Value co-creation | Capital variations | B2B marketing | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Kapitalismus | Capitalism |
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