“What's in it for me?”: The effect of donation outcomes on donation behavior
Year of publication: |
2015
|
---|---|
Authors: | Ye, Nan ; Teng, Lefa ; Yu, Ying ; Wang, Yingyuan |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 3, p. 480-486
|
Publisher: |
Elsevier |
Subject: | Donation outcomes | Self and other benefits | Immediate and distant benefits | Social status |
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