WHAT'S NEW? OPPORTUNITIES AND STRATEGIES FOR BUSINESSES
Year of publication: |
1988
|
---|---|
Authors: | Barker, Tansu ; Gimpl, Martin L. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 6.1988, 3, p. 14-20
|
Publisher: |
MCB UP Ltd |
Subject: | Innovation | Markets | New Products | Technology |
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