What’s the right game? Time-to-market vs “coopetition” in the Myanmar mobile market
Year of publication: |
2015
|
---|---|
Authors: | Kumar, Ashish ; Shankar, Ravi ; Momaya, Kirankumar S. |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 27.2015, 2, p. 349-363
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cooperation | Myanmar | Coopetition | Mobile diffusion | New markets | Competitor networks |
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