What's Your Preference? Asking survey respondents about their preferences creates new scaling decisions.
| Year of publication: |
2004
|
|---|---|
| Authors: | Cohen, Steve ; Orme, Bryan |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 2, p. 32-37
|