What Should a Cover Picture Cover? Understanding the Impact of Different Categories of Photos on Sales with Evidence from a Daily-deal Platform
Year of publication: |
2021
|
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Authors: | Yan, Zhenbin ; Ananthakrishnan, Uttara M ; Wang, Yingfei ; Tan, Yong |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (55 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 25, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3853404 [DOI] |
Classification: | M31 - Marketing ; M15 - IT Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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