What signifies success in e-CRM?
Hande Kimiloǧlu and Hülya Zarali
| Year of publication: |
2009
|
|---|---|
| Authors: | Kimiloǧlu, Hande ; Zarali, Hülya |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 27.2009, 2, p. 246-267
|
| Subject: | USA | United States | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526379