What social media sentiment tells us about why customers churn
Year of publication: |
2022
|
---|---|
Authors: | Lappeman, James ; Franco, Michaela ; Warner, Victoria ; Sierra-Rubia, Lara |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 5, p. 385-403
|
Subject: | Banking behaviour | Churn | Social media sentiment | Switching | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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