What sticks : why most advertising fails and how to guarantee yours succeeds
Rex Briggs and Greg Stuart
| Year of publication: |
2006
|
|---|---|
| Authors: | Briggs, Rex ; Stuart, Greg |
| Publisher: |
Chicago, Ill. : Kaplan Pub. |
| Subject: | Marketing | Werbung | Werbestrategie | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 275 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-419-58433-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871014