What the customer wants you to know : how everybody needs to think differently about sales
Ram Charan
| Year of publication: |
c 2007 ; 1. publ.
|
|---|---|
| Authors: | Charan, Ram |
| Publisher: |
New York, NY : Portfolio |
| Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kunde |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 178 S. graph. Darst. 21cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level |
| ISBN: | 1-59184-165-8 ; 978-1-59184-165-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003476621