What the "green" consumer wants
Catherine Roche; interview by Michael S. Hopkins
| Year of publication: |
2009
|
|---|---|
| Authors: | Roche, Catherine ; Hopkins, Michael S. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 50.2008/09, 4, p. 87-89
|
| Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884777