What is the link between "Made in" and corporate social responsibility in SMEs? : the value of socially oriented behavior in "hostile" territories
Year of publication: |
2012
|
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Authors: | De Chiara, Alessandra |
Published in: |
International marketing and the country of origin effect : the global impact of 'Made in Italy'. - Cheltenham [u.a.] : Edward Elgar Pub, ISBN 978-1-78195-560-4. - 2012, p. 108-130
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Subject: | Corporate Social Responsibility | Corporate social responsibility | KMU | SME | Ursprungsregeln | Rules of origin | Italien | Italy |
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