What the West doesn't get about China
by George Stalk and David Michael
| Year of publication: |
2011
|
|---|---|
| Authors: | Stalk, George ; Michael, David |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 6, p. 25-27
|
| Subject: | Internationaler Markt | International market | Multinationales Unternehmen | Transnational corporation | Westlich | Western | Internationales Marketing | International marketing | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009162106