What they can do versus how much they care : assessing corporate communication strategies on Fortune 500 web sites
Sora Kim; Scott Rader
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Sora ; Rader, Scott |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 14.2010, 1, p. 59-80
|
| Subject: | Großunternehmen | Large firm | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Website | Bibliometrie | Bibliometrics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949166