What to Do Next? The Case for Non-Predictive Strategy
Two prescriptions dominate the topic of what firms should do next in uncertain situations; planning approaches and adaptive approaches. These differ primarily on the appropriate role of prediction in the decision process. Prediction is a central issue in strategy making due to the presumption that what can be predicted can be controlled. In this paper we argue for the independence of prediction and control, that the pursuit of successful outcomes can occur through either predictive or control oriented approaches. We further develop and highlight control oriented approaches to open new avenues for dealing with the uncertainty inherent to the question of what organizations should do next. These approaches significantly impact the costs and risk of firm strategy as well as their innovative efforts
Year of publication: |
[2011]
|
---|---|
Authors: | Wiltbank, Robert |
Other Persons: | Dew, Nicholas (contributor) ; Sarasvathy, Saras D. (contributor) ; Read, Stuart (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2004 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012756910
Saved in favorites
Similar items by person
-
Outlines of a behavioral theory of the entrepreneurial firm
Dew, Nicholas, (2008)
-
Prediction and control under uncertainty: Outcomes in angel investing
Wiltbank, Robert, (2009)
-
Dew, Nicholas, (2009)
- More ...