What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
Year of publication: |
2011
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Authors: | Blut, Markus ; Backhaus, Christof ; Heussler, Tobias ; Woisetschläger, David M. ; Evanschitzky, Heiner ; Ahlert, Dieter |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 3, p. 306-320
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