What we know, don’t know, and should know about confusion marketing
Year of publication: |
2015
|
---|---|
Authors: | Kasabov, Edward |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 11/12, p. 1777-1808
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing theory | Customer satisfaction | Customer loyalty | Marketing ethics | Confusion |
-
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed, (2015)
-
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert, (2020)
-
Corporate image in the leisure services sector
Minkiewicz, Joanna, (2011)
- More ...
-
Customer brand engagement during service lockdown
Hollebeek, Linda D., (2020)
-
Towards a new model of "customer compliance" service provision
Kasabov, Edward, (2010)
-
Biotech Clusters in the UK: Challenges and opportunities
Kasabov, Edward, (2006)
- More ...