When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Year of publication: |
March 2017
|
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Authors: | Warren, Nooshin L. ; Sorescu, Alina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 64-82
|
Subject: | new product announcements | investor recognition | corporate communications | event study | propensity score matching | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Öffentlichkeitsarbeit | Public relations | Innovation | Anlageverhalten | Behavioural finance | Ereignisstudie | Event study | Produktentwicklung | New product development |
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