When a prior indulgent choice promotes a subsequent indulgent choice : the justification mechanism
Naoki Akamatsu, Reo Fukuda
| Year of publication: |
2022
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|---|---|
| Authors: | Akamatsu, Naoki ; Fukuda, Reo |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 4, p. 797-808
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| Subject: | consumer choice | decision-making | hedonic | impulse buying | indulgent | justification | sequential choice | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung | Decision | Entscheidung unter Unsicherheit | Decision under uncertainty | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165443