When and how managers' responses to online reviews affect subsequent reviews
Yang Wang and Alexander Chaudhry
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Wang, Yang ; Chaudhry, Alexander |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 163-177
|
| Subject: | online reviews | manager response | causal inference | topic analysis | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Führungskräfte | Managers | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844978