When and how slow motion makes products more luxurious
Year of publication: |
2023
|
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Authors: | Jung, SungJin ; Dubois, David |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 6, p. 1177-1196
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Subject: | slow motion | video speed | video advertising | perceptions of luxuriousness | immersion | hedonic value | digital marketing | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods | Hedonischer Preisindex | Hedonic price index |
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