When and why consumers "accidentally" endanger their products
Year of publication: |
2020
|
---|---|
Authors: | Shani, Yaniv ; Appel, Gil ; Danziger, Shai ; Shachar, Ron |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 12, p. 5757-5782
|
Subject: | behavioral decision making | new products | promotion | wastefulness justification |
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