When and why consumers react negatively to brand acquisitions : a values authenticity account
Alessandro Biraglia, Christoph Fuchs, Elisa Maira, and Stefano Puntoni
| Year of publication: |
2023
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|---|---|
| Authors: | Biraglia, Alessandro ; Fuchs, Christoph ; Maira, Elisa ; Puntoni, Stefano |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 601-617
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| Subject: | acquisitions | authenticity | brand values | branding | consumer reactions | signaling theory | values authenticity | Übernahme | Takeover | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221137817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325387