When are personalized promotions effective? : the role of consumer control
Hye Young Kim, Ji Hee Song and Jong-Ho Lee
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Hye Young ; Song, Ji Hee ; Lee, Jong-Ho |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 4, p. 628-647
|
| Subject: | behavioral control | cognitive control | consumer control | ego-depletion theory | Personalization | personalized promotion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kognition | Cognition | Verkaufsförderung | Sales promotion | Controlling | Management control | Kontrolle | Control |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1593721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200304