When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions
Year of publication: |
October 2018
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Authors: | He, Zeya ; Wu, Luorong ; Li, Xiang |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 127-139
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Subject: | Augmented reality | Museum experience | Aesthetic experience | Attentional control theory | Mental imagery theory | Museum | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Experiment | Ästhetik | Aesthetics | Wahrnehmung | Perception |
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