When being in a positive mood increases choice deferral
Jordan Etkin, Anastasiya Pocheptsova Ghosh
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Etkin, Jordan ; Pocheptsova Ghosh, Anastasiya |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 1, p. 208-225
|
| Subject: | choice | choice deferral | choice difficulty | positive mood | trade-offs | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883892