When brand representatives act as sales associates : mechanisms and effects of native selling and its disclosure
Year of publication: |
2017
|
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Authors: | Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian ; Ashworth, Laurence |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 1, p. 44-57
|
Subject: | Brand Representatives | Disclosure | Native Selling | Persuasion Knowledge | Sales Tactics | Verkauf | Selling | Markenführung | Brand management | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Werbewirkung | Advertising effects |
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