When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Year of publication: |
2023
|
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Authors: | Hassan, Magda ; Prabhu, Jaideep C. ; Chandy, Rajesh K. ; Narasimhan, Om |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 1, p. 137-165
|
Subject: | causal inference | emerging markets | innovation | microentrepreneurs | property rights | retail | Schwellenländer | Emerging economies | Sachenrecht | Law of property | Innovation |
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