When cheap isn't the same as not expensive : generic price terms and their negations
Year of publication: |
October 2018
|
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Authors: | Weijters, Bert ; Cabooter, Elke ; Baumgartner, Hans |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 4, p. 543-559
|
Subject: | Price terms | Negation | Antonym | Psycholinguistics | Cheap | Expensive |
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