When children confront prices: an approach based on price presentation
| Year of publication: |
2011
|
|---|---|
| Authors: | Damay, Coralie ; Guichard, Nathalie ; Clauzel, Amélie |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 7 (1.11.), p. 514-526
|