When children confront prices: an approach based on price presentation
Year of publication: |
2011
|
---|---|
Authors: | Damay, Coralie ; Guichard, Nathalie ; Clauzel, Amélie |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 7, p. 514-525
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Children (age groups) | Decimal prices | No‐decimal prices | Price endings | Buyers | Salesperson | Young consumers | Price positioning |
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