When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption
Year of publication: |
2010
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Authors: | Chan, Elaine ; Mukhopadhyay, Anirban |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 497-507
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Subject: | Intertemporale Entscheidung | Intertemporal choice | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination | Rationalität | Rationality | Marktforschung | Market research |
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