When colors backfire : the impact of color cues on moral judgment
Year of publication: |
2013
|
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Authors: | De Bock, Tine ; Pandelaere, Mario ; Van Kenhove, Patrick |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 3, p. 341-348
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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