When cultures collide : theoretical issues in global public relations
Year of publication: |
2012
|
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Authors: | Allen, Matthew R. ; Dozier, David M. |
Published in: |
Culture and public relations : links and implications. - New York [u.a.] : Routledge, ISBN 978-0-415-88726-7. - 2012, p. 182-201
|
Subject: | Öffentlichkeitsarbeit | Public relations | Kulturelle Identität | Cultural identity | Interkulturelle Kompetenz | Cross-cultural competence | Militär | Armed forces | USA | United States | Arabische Staaten | Arab countries |
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