When Customers Help Set Prices

To many managers, the idea of involving customers in pricing decisions seems counterproductive. For most companies, pricing is a sensitive, private affair. But it may be time to reexamine those ideas. Letting customers have input on prices provides opportunities for customization and can promote greater customer engagement. Opening up customer participation also offers a way for companies to create a new sense of excitement

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Year of publication:	2014
Authors:	Bertini, Marco
Other Persons:	Koenigsberg, Oded (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Theorie \| Theory \| Preismanagement \| Pricing strategy \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Abstract [papers.ssrn.com] ; Abstract [doi.org]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: MIT Sloan Management Review, Vol. 55, Issue 4, pp. 57-64, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 17, 2014 erstellt Volltext nicht verfügbar
Other identifiers:	10.2139/ssrn.2255904 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013064092