When discounts hurt sales : the case of daily-deal markets
Zike Cao, Kai-Lung Hui, Hong Xu
| Year of publication: |
September 2018
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| Authors: | Cao, Zike ; Hui, Kai-Lung ; Xu, Hong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 3, p. 567-591
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| Subject: | daily deal | Groupon | price promotion | quality concern | uncertainty | online markets | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Produktqualität | Product quality | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929227