When do chief marketing officers affect firm value? : a customer power explanation
D. Eric Boyd, Rajesh K. Chandy, and Marcus Cunha
| Year of publication: |
2010
|
|---|---|
| Authors: | Boyd, D. Eric ; Chandy, Rajesh K. ; Cunha, Marcus |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1162-1176
|
| Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Unternehmenswert | Firm value | Kundenzufriedenheit | Customer satisfaction | Ereignisstudie | Event study |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796495