When do firms invest in offensive and/or defensive marketing?
| Year of publication: |
2009
|
|---|---|
| Authors: | Bridges, Eileen ; Freytag, Per V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 7, p. 745-750
|