When do purchase intentions predict sales?
Year of publication: |
2007
|
---|---|
Authors: | Morwitz, Vicki G. ; Steckel, Joel H. ; Gupta, Alok |
Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 23.2007, 3, p. 347-364
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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