When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Year of publication: |
2010
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Authors: | Jones, Sandra C |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 11.2010, 3, p. 67-78
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Publisher: |
Emerald Group Publishing Limited |
Subject: | alcohol sponsorship | alcohol marketing | sport | culture | young people |
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