When does CEO endorsement of sales & marketing leaders help firms? : the role of heavy marketing emphasis
Sash (Shashank) Vaid, Michael Ahearne
| Year of publication: |
February 2018
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|---|---|
| Authors: | Vaid, Sash ; Ahearne, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 185-197
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| Subject: | Sales leader | CEO endorsement | Marketing emphasis | Control function | Appointment announcement | Event study | Führungskräfte | Managers | Ankündigungseffekt | Announcement effect | Ereignisstudie | Marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822569