When does construction enhance product value? : investigating the combined effects of object assembly and ownership on valuation
Year of publication: |
April 2017
|
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Authors: | Walasek, Lukasz ; Rakow, Tim ; Matthews, William J. |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 30.2017, 2, p. 144-156
|
Subject: | product assembly | ownership | valuation | self-extension | IKEA effect | consumer co-production | Eigentum | Property | Montage | Assembly |
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