When does identity salience prime approach and avoidance? : a balance-congruity model
Year of publication: |
2013
|
---|---|
Authors: | Angle, Justin W. ; Forehand, Mark R. ; Reed, Americus, II |
Published in: |
The Routledge companion to identity and consumption. - London : Routledge, ISBN 0-415-78306-2. - 2013, p. 375-383
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Theorie | Theory |
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