When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Year of publication: |
2015
|
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Authors: | Bohnenkamp, Björn ; Kupfer, Ann-Kristin ; Hennig-Thurau, Thorsten ; Schauerte, Ricarda |
Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 39.2015, 1, p. 15-41
|
Subject: | Remakes | Motion pictures | Brand extension | Filmwirtschaft | Film industry | Markentransfer | Markenimage | Brand image |
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