When does relational exchange matters? : social bond, trust and satisfaction
Year of publication: |
2019
|
---|---|
Authors: | Shanka, Mesay Sata ; Buvik, Arnt |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 1, p. 57-74
|
Subject: | business marketing | industrial marketing | relationship duration | relationship satisfaction | social bonds | Social exchange theory | trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Soziale Beziehungen | Social relations | Austauschtheorie |
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