"When experience matters": building and measuring hotel brand equity: The customers' perspective
| Year of publication: |
2010
|
|---|---|
| Authors: | So, Kevin Kam Fung ; King, Ceridwyn |
| Published in: |
International journal of contemporary hospitality management. - Bradford : Emerald, ISSN 0959-6119, ZDB-ID 11614341. - Vol. 22.2010, 5 (1.1.), p. 589-609
|