When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
| Year of publication: |
2012
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|---|---|
| Authors: | van Horen, Femke ; Pieters, Rik |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 1, p. 83-92
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